![]() Along with this, contact relationships and customer account hierarchies, they can get a deeper view. This helps sales rep to.study support cases before they attend a meeting as they will know the sales opportunities. ![]() Having all of these in a single place makes it convenient for a marketer to keep an eye on their campaigns turn into leads, chances, and sales. If we talk about Salesforce B2B products, all the information is in a single place, and a single data model for sales, marketing, and business to business commerce & service. Customer 360 is not just a customer data platform, as it broadens the methods of CRM with consumer-scale data management activation. It integrates Mulesoft’s functionality to let the companies connect any device, app or data source across a cloud server. ![]() This tool was introduced at Dreamforce 2018. Salesforce Customer 360 is a cross-cloud technique that enables businesses to connect Salesforce and get a single customer ID in order to get a single view of a customer. ![]()
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